Sponsor text alerts
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AEGON
International
17-23 June 2012
Want to get your message to reach 1,000 avid and affluent tennis fans directly on a daily basis? Get your brand across to affluent visitors to the tennis at Devonshire Park.
As well as local residents, during the 2011 AEGON International those who have signed up for free tennis text alerts are 99% likely to be staying in Eastbourne. Research from previous years show that they will be from comfortable income bracket.
So,
if you have got an offer or some form of discount for subscribers
during the tennis event, sponsorship of the text alerts have proven to be fantastic value for money.
Our subscribers want to know everything going on at the AEGON International, and we shall be supplying - for the 15th successive year - sponsored text alerts.
We send details of the men and women separately - with the draw, the seeds, injuries, quotes, rumours, news, results. We also include a one-off discount code via mobile phone at the end of each day's play.
Prices and discounts
EastbourneTennis.com | Keep on the ball
Visitors to our websites are 99% likely to be going to at least one day's play at the 2010 AEGON International, and as they have already gone online to our website they will consider making a purchase over the internet.
Research shows different audiences for the ladies tennis and men's tennis,& both tend to be affluent:
Followers of the ladies tennis/WTA Tour | Generally older than the followers of men's tennis and either lower-middle class or middle class, usually single (divorced or widow/er or lesbian/gay);
Followers of the men's
tennis/ATP Tour | Generally middle class and middle aged
or rich and young.
Text sponsor rates
Saturday-Sunday 16-17 June 2012 - £625 (overall for both days)
Monday 18 June 2012 - £700
Tuesday 19 June 2012 - £775
Wednesday 18 June 2012 - £850
Thursday 19 June 2012 - £925
Friday 20 June 2012 - £1,000
Saturday 20 June 2012 - £1,000
During Wimbledon Championships
Post-Eastbourne including Wimbledon | Selected & details
on all players who competed at Eastbourne until they are
knocked out.
Cost | £600
Text sponsor discounts
10% discount | Sponsor two alerts
15% discount | Sponsor three alerts
20% discount | Sponsor four alerts
40% discount | Sponsor all the weekly alerts
Eastbourne directory
Promote your business all year round
2011-2012 Options
Listing
Business name, address and phone number.
Cost | Free for approved Eastbourne-based business
Bronze
Business name, address and phone number, email, website (linked)
Cost | £65
until 10 March 2012
Silver
Business name, address and phone number, email, website (linked), 50-word review
Cost | £105 until 10 March 2012
Gold
Silver option plus photograph and 100-word review
Cost | £145 until 10 March 2012
Platinum
Gold option click through web page review
of up to 2 pages
Cost | £195 until 10 March 2012
What do sponsors get?
By
sponsoring tennis text messages, you will be able to directly reach
over 1,000 avid tennis fans
each day who will receive at least 10 texts a day from
'eastbournetennis'.
But
what do companies& get for their money?
Name on each text | Each day the sponsor's name is included in every individual text alert,
with the company name or website emblazoned at the end of the text
alert. And at the end of the day, a text alert promoting each company
can be sent with either a bespoke message, exclusive offer or link to
website or mobile.
Reaching over 3,000+ | These text messages will be sent to just over 1,000 individual UK-registered mobile numbers. The ladies text messages have been running on an annual basis since 1998.
Getting message across | Like TV advertising, it takes the average person to see the same advert five times before it sticks in their mind. So with a minimum 10 daily text alerts, the sponsor's name/brand will become enfixed in the minds of an affluent audience.
Content matters | As the trusted website for Eastbourne Tennis, year after year, these alerts prove popular. As well as results, order of play, draw, news, our set of journalists hunt down ex-pros (like Virginia Wade, Sue Barker, Ann Jones etc) and current players (last year included Venus Williams and Serena Williams) for predictions about Wimbledon and/or Eastbourne. We attend& post-match press conferences, so ask& players specific questions in order& to send these details via text.
Logo and link from website as
sponsors | The daily text alert sponsor will receive a
logo and link for the respective day on whichever website -
EastbourneTennis.net (men) or EastbourneTennis.com (women) - they have
chosen. We can to run an advertorial on the features page of whichever site is
sponsored, meaning that there is an on-going presence until March 2011.
However, we can only provide the advertorial space and would be
expected to be provided with between 250-300 words and images.
Free competitions
| We offer each sponsor the opportunity to increase their
presence with an online competition (that can run up to a maximum of
six months) for the specific site they sponsored at no charge, and is
included as the text alert sponsorship deal.